Look better and live smarter
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Brock McGoff is a husband, dad, writer and YouTuber who helps guys look good, feel great, and live well.
★★★★★
You’ve helped me so much with my style. I’m 5’6″ and watching your content gave me confidence to dress and look better, thank you Brock!
Don
★★★★★
Your channel really helped with my transitions to adulthood, and I cannot thank you enough for all the great content you have produced over the years.
Will
★★★★★
As somebody who will become a dad in the next few years, I love your take on practical dad life!
Matt
No nonsense. Just practical advice for well-rounded guys
Everything I share is tested and intentional — I’ve lived with it, used it, worn it, tried it. My goal isn’t to turn you into someone else, but to help you become the best version of the guy you already are.
Want a sample? Go check out my latest YouTube video!
Style & Confidence
Look sharp without overthinking it. Dress better without buying a whole new wardrobe.
Home & Life Upgrades
Small upgrades that make life noticeably better. Gear that actually earns its place.
Intentional Living
Time and money are precious resources. Spend them where they matter most.
My work has been featured in:
Hi, I’m Brock, the guy behind this site
I’m a YouTuber, writer, and professional over-thinker of life’s small upgrades. I help guys dress better, age well, and create homes, habits, and wardrobes they actually enjoy.
Get my weekly newsletter for practical tips, gear recommendations, and the occasional dad joke.
Join 23,000+ friends on the list!
I may be in full dad mode these days, but I still care about dressing intentionally, staying fit, and having strong relationships.
My Favorite Things
From my favorite t-shirts to my go-to EDC bag, here’s a list of my most recommended products and gear:
Work With Me
Interested in sponsoring a video? Want to send samples for consideration? Here’s everything you need to know.
My Blog
I’m not publishing many blog posts these days, but feel free to check out the archives!
Join the Club
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